"Neverending Summer" by Bobo Choses

Neverending Summer "is the name of the new collection by Bobo Choses. It was inspired by the impressive ethologist, primatologist and anthropologist Jane Goodhall.

As a child Jane Goodall was gifted a chimpanzee cuddly toy, which she named Jubilee. Her love for this stuffed animal was the beginning of her love for animals.
At the age of four, curious Jane asked herself:"Where do the eggs come from?". She sneaked into the chicken house and hid all day until she could observe the miracle of the "birth of an egg". She grew up and her curiosity led her to Kenya, later to Gombe, Africa, where she spent her life watching chimpanzees and learning about their behaviour. Although Goodall had not previously studied and therefore did not have the required bachelor's degree, she was granted a rare exemption to enrol in the University of Cambridge for her Doctorate in Ethology in recognition of her exceptionally fruitful behavioural observations, and which she successfully completed in 1965. 
Later on, she devoted herself to the education of the broad public in order to better protect the chimpanzee habitats. She began to work with governments to develop environmentally friendly tourism in Africa.
In 1990 she published her work "Through a Window", in which she argued that the growing knowledge about the mental and social complexity of animals must lead to finding an ethically responsible way of dealing with them. This applies equally to the keeping of animals as pets, farming, for meat production or in laboratories, as well as to other ways of dealing with them.

In 1991, Goodall, together with children in Tanzania, founded the campaign Roots & Shoots. In this campaign, especially children and young people were able to develop their own ideas and small projects on the topic of nature and environmental protection, in order to contribute to the improvement of both human and animal life on earth.

Bobo Chose's Neverending Summer collection is inspired by Goodall's life and the infinite curiosity of children who love to ask questions.

The sustainability of the collection continues to be promoted as Bobo Choses is part of ECAP (European Clothing Action Plan), a project that focuses specifically on the clothing supply chain to reduce waste and achieve effective recycling. Bobo Choses also collaborates with Made by, the label for sustainable fashion, on the road to common goals of pollution reduction. Bobo Chose's latest collection also consists of 60% organic cotton and is 100% produced in local Spanish factories.

The "Neverending Summer" collection by Bobo Choses is now available at our store!