Children and families are not only the focus of our store, but are also an important part of our social commitment. Together with the children's rights organization Save the Children, we are therefore committed to improving the living conditions of the most disadvantaged children and their families in the long term.
On the occasion of the 100th anniversary of Save the Children, we are celebrating heroes for children together this year. Unfortunately, too many children are still in urgent need of heroic support. Today, for example, almost one in five children worldwide is growing up in a conflict zone. Together with Save the Children, we are ensuring that these children receive the protection they urgently need and regain access to education so that, despite everything, they have a chance of a self-determined future.
Maya, 11, from Yemen. After her school was destroyed in the war, she attends a temporary classroom run by Save the Children. Against all odds, she wants to become a teacher so that she can be a role model for other girls.
You can find more information about the work of Save the Children here.
Hero4Children - be part of it!
Heroes don't always wear capes - they can also be gymbags! This year we are launching a special edition of our popular gymbag. For every Hero4Children gymbag sold, CHF 10 will be donated to children in emergency situations. The Hero4Children edition will be available exclusively from us from September 1, 2019.
As a further highlight, we are delighted to be part of this year's Save the Children charity gala. The event on the occasion of the 100th anniversary takes guests on an inspiring journey through the history and work of Save the Children and offers a varied supporting program. Swiss singer, comedian and presenter Stéphanie Berger and a young co-host will lead through the varied evening. The evening will conclude with an after-party in the adjacent Härterei Club from 23:00.
