Grown, matured & still curious.
Our history
Stadtlandkind has been accompanying families through everyday life since 2012 - with lovingly selected products, a clear attitude and a lot of heart. Here we tell you how it all began, what has shaped us along the way and why we are the way we are today: grown, matured and still curious.
Our history
Stadtlandkind has been accompanying families through everyday life since 2012 - with lovingly selected products, a clear attitude and a lot of heart. Here we tell you how it all began, what has shaped us along the way and why we are the way we are today: grown, matured and still curious.
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Our journey in stages
Two families, one idea - in fall 2012 we found
Stadtlandkind. Back then, I was still small, brave and had a lot of coffee.
Our online store goes live on February 23, 2013 - with 8 brands and a mini-warehouse in the middle of a small office in St.Gallen. Shipping: lovingly done by hand. The shelves: rather wobbly.
We win the Swiss E-Commerce Newcomer Award - and are amazed. At the same time, we launch our own brands Pirates & Ponies and Kindish. Xenia becomes our first employee - and is still an indispensable member of the family today.
New look, new logo, new claim: The Swiss Family Concept Store. Our store finally gets a responsive design. Mobile first? We were there.
We move our office to Frontify in St.Gallen. And: We start working with Klar.Doch, the support room foundation, and integrate young people with support needs into our team. A partnership that continues to this day.
Second place in the Swiss E-Commerce Award in the Small Business category. Our warehouse reaches its limits and moves again. We officially become an apprenticeship company and accompany our first commercial apprentice on her way.
Because we had had enough of disposable packaging, we develop the kickbagour own reusable shipping bag that remains in the cycle and protects resources. Today, we send around 75% of our orders in it - a small bag with a big impact. And with it, Stadtlandkind also becomes climate neutral. For us, this is a step out of conviction - and a start that will take us further.
Our warehouse moves again - this time to Spühlstrasse. With more space for parcels, ideas and team growth.
New year, new premises: our office becomes part of the Lattich area in the St.Gallen freight yard - urban, inspiring, with plenty of space for development (and coffee).
10 years of Stadtlandkind! For a decade, we have been supporting families with well thought-out products, sustainable ideas and a lot of heart. What started small has now become a place where quality and responsibility belong together. To mark our anniversary, we are saying thank you - with our limited edition gymbag, which carries our attitude into everyday life, and a big birthday prize draw.
We are creating a re-entry job for people from the second labor market - because participation means more to us than words. At the same time, we are launching a partnership with rheinspringen and offering practical placements in logistics lasting several months - a valuable part of an integration program for refugees.
More than 60 Swiss labels are now part of our world - including many young talents and small brands that boldly dare to try something new. We believe in diversity, in local ideas and in the power of growing together. Step by step. Together.
In 2025, many things will be new - but nothing will be arbitrary. Our brand relaunch goes live: with a fresh design, the switch to Shopify and a new ERP system. At the same time, we are returning to what defines us: less mass, more class. A curated range that shows attitude. With the start of our seventh KV apprentice, we are setting another example: We are Family.
