THIS IS IMPORTANT TO US
WE ARE FAMILY
For us, family is more than just a word. It is a feeling of belonging, responsibility and care. For us, We are Family means treating each other with respect - with children, with nature, with our customers, partners and with ourselves. Because family is multifaceted. It can be seen wherever people stand up for each other - regardless of form, origin or path in life. It is precisely this togetherness that shapes our values and our daily work: we believe in social responsibility, in the visibility of diversity, in quality with meaning and in the respectful use of resources.

WE ARE FAMILY
For us, family is more than just a word. It is a feeling of belonging, responsibility and care. For us, We are Family means treating each other with respect - with children, with nature, with our customers, partners and with ourselves. Because family is multifaceted. It can be seen wherever people stand up for each other - regardless of form, origin or path in life. It is precisely this togetherness that shapes our values and our daily work: we believe in social responsibility, in the visibility of diversity, in quality with meaning and in the respectful use of resources.

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FOR US, FAMILY MEANS:
We believe in cooperation that works. That's why we integrate young people with special needs into our team, offer apprenticeships and re-entry positions and work together with inclusive workshops and social institutions. Stadtlandkind should be a place where everyone finds their place - even behind the scenes.
Resources are valuable. That's why we work with brands that produce in an environmentally friendly way and send the majority of our parcels in reusable kickbags. We prefer short distances, fair manufacturing conditions and materials that last.
Family has many faces. We celebrate diversity in all its forms - in our team, in our product range and in our communication. We work with brands that make people with different realities of life visible and represent them.
We choose our products carefully. What we offer should be suitable for children, durable and functional - beautiful, yes, but also useful. Class instead of mass. Our range is not growing in breadth, but in depth - with what families really need.