Wenn Spielzeug mehr kann als beschäftigen

When toys can do more than just keep people entertained

Toys shouldn't just keep children occupied, they should accompany them. They should inspire, encourage, soothe, or delight – whatever a child needs at the moment. That's why we don't offer everything – but exactly what we ourselves love and would recommend. With a little luck, you can win a toy and voucher package from Stadtlandkind and FamilienSPICK. You'll find the entry form below.

Game ideas for every age, every preference

Whether it's movement or role-playing, indoors or outdoors – with us you'll find products that give children space to discover themselves. Our selection isn't simply based on trends, but on real needs: durable favorites that allow children to tell stories, experience adventures, or discover new skills.

Movement with Stapelstein

Stapelstein products are among our bestsellers – and for good reason: they playfully promote balance, body awareness, and imagination. New to the range are the Stapelstein Dynamic Sets, which specifically encourage balancing and movement. The new Stapelstein Bases, with their rounded, curved underside, gently throw children off balance, providing even more fun.

Role-playing meets aesthetics – hobbyhorses of byAstrup

For children whose imaginations run wild, the hobby horses and accessories from byAstrup provide a wonderful stage. The horses are lovingly designed, with soft details and matching accessories such as saddles, brushes, and show equipment. It's a game that combines movement, care, and storytelling – and is visually stunning.

Banwood – Traveling in style

For little explorers on two wheels, Banwood offers balance bikes, scooters, bicycles and helmets. The ideal companion. Retro-inspired yet functional, they impress with their thoughtful design, robust construction, and long-lasting quality. Whether as a first balance bike or a cool bicycle for older kids – Banwood brings movement into family life while remaining stylish and safe.

Giving with meaning

Whether for a birthday party, Christmas, or simply as a thoughtful gesture: In our shop you'll find gift ideas that bring lasting joy. We believe that good toys don't have to be loud – they have to be real. Our bestsellers demonstrate just how diverse this world can be.