The selection of innovative Swiss online stores founded and run by mothers and entrepreneurs has grown considerably in recent years. Almost every month we read about new niche stores that are venturing into the e-commerce ocean with a keen sense for exclusive brands, international trends and individuality.
The online store stadtlandkind.ch, based in Eastern Switzerland, also started its adventure in March 2013 with a manageable range of children's fashion. Today, Switzerland's largest online concept store for families impresses with a selection of around 150 small and large brands, mainly from Europe.
Following the launch of their own brands "KINDISH" and "Pirates & Ponies", the team was mainly occupied with the relaunch of their new mobile online store last year. Now they are surprising us with their next coup. Following the acquisition of the western Swiss online store "boutikids.ch/com" in 2015, Stadtlandkind is taking over the online store "PHUNKY" as part of an asset deal on April 1, 2018.
With its flair for exclusive brands and designers, the Zurich-based online store for high-quality children's fashion and accessories has been a
built up a loyal clientele. For various reasons, the crew has decided to discontinue the online store with around 50 brands in this form.
The three founders of Phunky are very happy that a part of their heart project and thus the Phunky DNA will live on with the integration into Stadtlandkind:
"In Stadtlandkind, we have found the perfect partner who shares and continues our philosophy, values and love for high-quality children's fashion," says Laura Trost, Co-Founder of phunky.ch.
With this acquisition, the St. Gallen start-up "Stadtlandkind" is further strengthening its market presence in the Swiss market and now offers its customers an even greater shopping experience with an even wider range of products.
We can't wait to see what the friendly team has in store for us next.
