Die Rosa-Horror-Show

The Pink Horror Show

Superheroes for boys and unicorns for girls?

We decided two years ago that we don't want to think in gender-standardized categories when it comes to children's clothes and toys, and quickly abolished the categorization that is unfortunately still not the norm in many stores and stores.

Many thanks to Tina Huber for the mention and the great report about children's fashion without frippery in the last issue of the SonntagsZeitung. There is still a lot to do!