Gray Label

The Netherlands

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Gray Label is a Dutch slow-fashion label specializing in timeless baby and children's clothing. Minimalist designs, relaxed cuts, and soft colors are paired with soft, GOTS-certified organic materials. These durable and mostly unisex essentials are comfortable, versatile, and made to be worn and passed down for many seasons.

Baby Children

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168 Products

168 products

50%
Long-Sleeve Shirt in Melon CreamLong-Sleeve Shirt in Melon Cream
Gray Label
Long-Sleeve Shirt in Melon Cream Sale priceCHF 23.00 instead of Regular priceCHF 46.00
60%
UV Swim Set UPF50+ GL x TS Stone Grey MelonUV Swim Set UPF50+ GL x TS Stone Grey Melon
Gray Label
UV Swim Set UPF50+ GL x TS Stone Grey Melon Sale priceCHF 45.60 instead of Regular priceCHF 114.00
60%
Baby T-Shirt MelonBaby T-Shirt Melon
Gray Label
Baby T-Shirt Melon Sale priceCHF 25.20 instead of Regular priceCHF 63.00
Baby Onesie, Stone GrayBaby Onesie, Stone Gray
Gray Label
Baby Onesie, Stone Gray Sale priceCHF 74.00
Baby Bodysuit, Stone Gray and CreamBaby Bodysuit, Stone Gray and Cream
Gray Label
Baby Bodysuit, Stone Gray and Cream Sale priceCHF 48.00
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Melon Cream DressMelon Cream Dress
Gray Label
Melon Cream Dress Sale priceCHF 29.60 instead of Regular priceCHF 74.00
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Loose-Fit Sweatpants in Stone GrayLoose-Fit Sweatpants in Stone Gray
Gray Label
Loose-Fit Sweatpants in Stone Gray Sale priceCHF 27.50 instead of Regular priceCHF 55.00
NEW 50%
Blue-Gray PantsBlue-Gray Pants
Gray Label
Blue-Gray Pants Sale priceCHF 27.50 instead of Regular priceCHF 55.00
60%
Shorts, Button, Stone GrayShorts, Button, Stone Gray
Gray Label
Shorts, Button, Stone Gray Sale priceCHF 20.40 instead of Regular priceCHF 51.00
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Shorts, Button, Blue, GrayShorts, Button, Blue, Gray
Gray Label
Shorts, Button, Blue, Gray Sale priceCHF 20.40 instead of Regular priceCHF 51.00
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Leggings in Stone Gray and CreamLeggings in Stone Gray and Cream
Gray Label
Leggings in Stone Gray and Cream Sale priceCHF 24.00 instead of Regular priceCHF 48.00
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Melon Cream LeggingsMelon Cream Leggings
Gray Label
Melon Cream Leggings Sale priceCHF 24.00 instead of Regular priceCHF 48.00
NEW 50%
Stone Gray Jogging PantsStone Gray Jogging Pants
Gray Label
Stone Gray Jogging Pants Sale priceCHF 34.50 instead of Regular priceCHF 69.00
60%
Stone Gray ShortsStone Gray Shorts
Gray Label
Stone Gray Shorts Sale priceCHF 18.00 instead of Regular priceCHF 45.00
60%
Blue-Gray ShortsBlue-Gray Shorts
Gray Label
Blue-Gray Shorts Sale priceCHF 18.00 instead of Regular priceCHF 45.00
60%
Sun Hat GL x TS Stone GreySun Hat GL x TS Stone Grey
Gray Label
Sun Hat GL x TS Stone Grey Sale priceCHF 13.20 instead of Regular priceCHF 33.00
60%
Sun Hat GL x TS MelonSun Hat GL x TS Melon
Gray Label
Sun Hat GL x TS Melon Sale priceCHF 13.20 instead of Regular priceCHF 33.00
Stone Gray Baseball CapStone Gray Baseball Cap
Gray Label
Stone Gray Baseball Cap Sale priceCHF 26.00
Canvas Stone Gray BagCanvas Stone Gray Bag
Gray Label
Canvas Stone Gray Bag Sale priceCHF 22.00
Canvas Melon bagCanvas Melon bag
Gray Label
Canvas Melon bag Sale priceCHF 22.00
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Baby Sun Hat, Melon CreamBaby Sun Hat, Melon Cream
Gray Label
Baby Sun Hat, Melon Cream Sale priceCHF 14.80 instead of Regular priceCHF 37.00
NEW
Hoodie Nearly BlackHoodie Nearly Black
Gray Label
Hoodie Nearly Black Sale priceCHF 114.00
NEW
Merino wool Woody hatMerino wool Woody hat
Gray Label
Merino wool Woody hat Sale priceCHF 52.00
NEW 50%
Bomber Berry sweatshirtBomber Berry sweatshirt
Gray Label
Bomber Berry sweatshirt Sale priceCHF 44.50 instead of Regular priceCHF 89.00

Gray Label – Minimalism for the Little Ones Gray Label was founded in Amsterdam in 2011 with the goal of creating children's fashion that stands out not for its bright colors or playful patterns, but for its simplicity, simplicity, and quality. Founder Emily Gray developed a collection that focuses on the essentials: minimalist children’s clothing made from organic materials that feels soft yet is functional. The muted tones and clean lines give the collections a modern, almost poetic expression that deliberately sets itself apart from excess. Less is more—but better. In 2026, the label will celebrate its 15th anniversary. In the Interview Emily Gray explains why consistency sounds simple but is actually the hardest thing of all—and why the real proof lies in having a second and third child. Timeless children's fashion made from organic cotton The clothing from Gray Label —from cozy baby bodysuits to simple pants and sweatshirts—are made from GOTS-certified organic cotton. They’re easy to mix and match, and their loose cuts ensure they’ll last as children grow. Gray Label is a reliable choice, especially for parents looking for stylish, sustainable children’s fashion. For children in preschool or school, the soft, durable fabric offers optimal comfort without restricting freedom of movement. Why Gray Label goes well with Stadtlandkind At Stadtlandkind, we value brands that tell great stories in a quiet voice—like Gray Label. The high quality of the materials, the clean design language, and the deliberate omission of anything superfluous perfectly reflect our values. Gray Label thinks through every detail, from production to comfort, and creates clothing that complements children’s natural beauty. For school, the playground, and everyday life Gray Label is also an ideal choice for schools and preschools: The simple designs and durable fabrics ensure a long-lasting wardrobe that is gentle on both the skin and the environment. Discover minimalist design with attitude Find sustainable children's clothing from Gray Label—for everyone who loves clean lines, soft colors, and mindful consumption.