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532 products

NEW
Organic sun protection spray SPF 50 100mlOrganic sun protection spray SPF 50 100ml
NEW
Organic baby sun protection spray SPF 50 100mlOrganic baby sun protection spray SPF 50 100ml
NEW
Organic baby sunscreen SPF 50 100mlOrganic baby sunscreen SPF 50 100ml
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Teddy Charm Bunny wallet
NEW
T-Shirt Era Off White Lifeguard ServiceT-Shirt Era Off White Lifeguard Service
NEW
Cindy Pencil Case Mood Pale TuscanyCindy Pencil Case Mood Pale Tuscany
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Cindy Pencil Case Cherry heart RoseyCindy Pencil Case Cherry heart Rosey
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Cindy Pencil Case Play Dusty PeppermintCindy Pencil Case Play Dusty Peppermint
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Cindy Pencil Case Universe Classic navyCindy Pencil Case Universe Classic navy
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Lennon School Backpack Garden green multi mixLennon School Backpack Garden green multi mix
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Lennon School Backpack Mega leo mist mixLennon School Backpack Mega leo mist mix
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Runa Jacket Mist Classic navyRuna Jacket Mist Classic navy
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Danella Gym Bag Mood Pale TuscanyDanella Gym Bag Mood Pale Tuscany
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Danella Gym Bag Play Dusty PeppermintDanella Gym Bag Play Dusty Peppermint
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Danella Gym Bag Cherry heart / RoseyDanella Gym Bag Cherry heart / Rosey
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Danella Gym Bag Universe Classic navyDanella Gym Bag Universe Classic navy
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Noam Pile Vest Mega leo / Mist mixNoam Pile Vest Mega leo / Mist mix
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Johnny School Backpack Play multi mixJohnny School Backpack Play multi mix
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Johnny School Backpack Mood multi mixJohnny School Backpack Mood multi mix
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Noam Pile Jacket Mega leo Mist mixNoam Pile Jacket Mega leo Mist mix
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Manu Rainwear Set mega cherry heart Rosey mixManu Rainwear Set mega cherry heart Rosey mix
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Manu Rainwear Set Play multi mixManu Rainwear Set Play multi mix
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Manu Rainwear Set Cars Classic navyManu Rainwear Set Cars Classic navy
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Pedia Rainwear Set mega cherry heart Rosey mixPedia Rainwear Set mega cherry heart Rosey mix

Discovering new things made easy

In our “New in” category you’ll find the freshest pieces for children that have just arrived. Each season brings new colors, cuts and ideas that spark curiosity and creativity. It's exciting for kids to wear new clothes and discover their own style. Discovering new pieces boosts imagination and strengthens confidence. Parents, in turn, benefit from a curated selection that is continually updated.

Sustainable materials and gender neutrality

The trend clearly points towards sustainable fabrics: soft and eco‑friendly materials like GOTS‑certified cotton, bamboo and hemp are especially sought after and gentle on the skin. At the same time, gender‑neutral fashion is increasingly important – clothes that don’t fit into rigid categories and allow children to express themselves. These pieces are versatile, feel good, are durable and easy to care for, and leave plenty of room for individuality.

Technology, comfort and innovation

Modern children’s clothing is often more than just fabric and thread: functional details like pre‑washed, dimensionally stable materials, integrated UV protection or reflective elements provide comfort and safety. Some pieces even have clever extras such as integrated chips for emergencies or particularly durable fabrics that withstand any adventure. Despite all the innovation, comfort remains paramount – soft seams, elastic cuffs and comfortable cuts invite play and movement. Features like smooth zips or adjustable waistbands make dressing even easier.

Variety of styles and combinations

The new arrivals can be easily combined with existing favorites. A trendy dress pairs wonderfully with a casual denim jacket; a new shirt complements trousers or a skirt. Add comfortable sneakers or shoes for a sporty look. Accessories like bags and jewelry give the outfit a personal touch. With little effort and creative combinations you can create a completely new style.

Circular fashion and responsibility

More and more families are embracing circular fashion – pieces that are well‑made and can be passed on. Invest in favorite items that make several children happy and avoid excessive consumption. Combined with second‑hand finds you can create an individual look that is sustainable and unique. Upcycling projects, such as turning old garments into new favorites, teach children to use resources responsibly.

Tips and gift ideas

Use the New‑in category to give your child and yourself fresh inspiration time and again. Browse regularly and discover new colors and patterns. A few carefully chosen new items can completely transform an outfit and also make great gifts for birthdays or other occasions. Even a single new accessory can refresh the wardrobe and bring joy. Let yourself be inspired and find pieces that enrich everyday life and make each day a little more colorful.