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952 products

NEW
Loha organic fleece tube scarf Dark rose
NEW
Ski jacket Mission Dark rose
namuk
Ski jacket Mission Dark rose Sale priceCHF 239.00
NEW
Ski pants Lumi Ruby red
namuk
Ski pants Lumi Ruby red Sale priceCHF 229.00
NEW
Leggings Sova Merino Ice blue
NEW
Ski socks Clouds Merino Rana Green / Ruby Red
NEW
Ski jacket Neve Ruby red
namuk
Ski jacket Neve Ruby red Sale priceCHF 279.00
NEW
Jacket PrimaLoft Underground glow Manbali blue / Real red
NEW
Ski jacket Tove Tittles Real red
NEW
Jacket Turas 3L True Navy
namuk
Jacket Turas 3L True Navy Sale priceCHF 329.00
NEW
Organic fleece jacket Avan Manbali blue / Deep petrol
NEW
Long-sleeved shirt Half-Zip Ice Merino Honu Rasca blue / Rana green
NEW
Pants Dait 3L True Navy
namuk
Pants Dait 3L True Navy Sale priceCHF 249.00
NEW
Ski pants Corbet Gerum Off white
NEW
Tubular scarf Gufo Merino Rana green
NEW
Beanie Mallet Merino Ultra blue
NEW
Gloves Stelling Ruby red
namuk
Gloves Stelling Ruby red Sale priceCHF 79.00
NEW
Sweater Macem 2024 True Navy
NEW
Ski jacket Neve Rana green / Manbali blue
NEW
Quest Rana green ski suit
namuk
Quest Rana green ski suit Sale priceCHF 249.00
NEW
Tove Deep petrol ski jacket
namuk
Tove Deep petrol ski jacket Sale priceCHF 189.00
NEW
Longsleeve Uil Merino "Elo" Ice blue / Sunset rose
NEW
Leggings Sova Merino Rana green
NEW
Ski jacket Mission Rana green
NEW
Mittens Statement Rana green

Discovering new things made easy

In our “New in” category you’ll find the freshest pieces for children that have just arrived. Each season brings new colours, cuts and ideas that spark curiosity and creativity. It’s exciting for kids to wear new clothes and discover their own style. Discovering new pieces boosts imagination and strengthens confidence. Parents, in turn, benefit from a curated selection that is continually updated.

Sustainable materials and gender neutrality

The trend clearly points towards sustainable fabrics: soft and eco‑friendly materials like GOTS‑certified cotton, bamboo and hemp are especially sought after and gentle on the skin. At the same time, gender‑neutral fashion is gaining importance – clothes that don’t fit into rigid categories and allow children to express themselves freely. These pieces are versatile, feel good, are durable and easy to care for, and leave plenty of room for individuality.

Technology, comfort and innovation

Modern children’s clothing is often more than just fabric and thread: functional details like pre‑washed, dimensionally stable materials, integrated UV protection or reflective elements provide comfort and safety. Some pieces even have clever extras such as integrated chips for emergencies or particularly durable fabrics that withstand any adventure. Despite all the innovation, comfort remains paramount – soft seams, elastic cuffs and comfortable cuts invite play and movement. Features like smooth zips or adjustable waistbands make dressing even easier.

Variety of styles and combinations

The new arrivals can be easily combined with existing favourites. A trendy dress pairs wonderfully with a casual denim jacket; a new shirt complements trousers or a skirt. Add comfortable sneakers or shoes for a sporty look. Accessories like bags and jewellery give the outfit a personal touch. With little effort and creative combinations you can create a completely new style.

Circular fashion and responsibility

More and more families are embracing circular fashion – pieces that are well‑made and can be passed on. Invest in favourite items that make several children happy and avoid excessive consumption. Combined with second‑hand finds you can create an individual look that is sustainable and unique. Upcycling projects, such as turning old garments into new favourites, teach children to use resources responsibly.

Tips and gift ideas

Use the New‑in category to give your child and yourself fresh inspiration time and again. Browse regularly and discover new colours and patterns. A few carefully chosen new items can completely transform an outfit and also make great gifts for birthdays or other occasions. Even a single new accessory can refresh the wardrobe and bring joy. Let yourself be inspired and find pieces that enrich everyday life and make each day a little more colourful.