Timeless materials
A quality knit jumper or cardigan can accompany you for years. Natural fibres such as merino or virgin wool, cashmere and organic cotton feel comfortable against the skin and regulate temperature naturally. Wool is self‑cleaning, breathable and neutralises odours; often it’s enough to air it out rather than wash it. Merino wool is especially fine and suitable for sensitive skin, while cashmere offers luxurious softness. If you prefer to avoid animal fibres, look for alternatives made from organic cotton or recycled yarns.
Caring for longevity
To keep your favourite piece looking its best, it needs proper care. Air your knit outdoors after wearing – this usually refreshes it. When washing is necessary, use cold water and an eco-friendly wool detergent. Gently press the garment in water and avoid rubbing or wringing. Rinse in cold water and lay it flat on a towel to dry. Direct heat or sunlight can damage the fibres. With this gentle care the shape is retained and pilling is reduced.
Ways to combine knitwear
Knitwear works for almost any occasion. Pair your jumper with jeans or elegant trousers, or throw a light cardigan over a dress – in autumn it looks great with a Jupe and boots. For the office a fine jumper in neutral colours looks smart, whereas chunky cables feel casual. In winter knit pieces are perfect for layering: wear them over a T‑shirt and under a jacket for extra warmth. For cosy moments at home choose sweatshirts & knitwear and soft Finkli.
Seasonal & stylish
Spring and summer call for lighter fabrics like cotton or linen blends that keep you cool. In autumn and winter wool provides the best insulation. Trend colours change each year, but classics like beige, navy or burgundy never go out of style. A comfy Jäggli adds a touch of Swiss flair to your everyday look. For special occasions you can dress up a simple jumper with bold jewellery or a colourful scarf to make your outfit unique.
Sustainability in your wardrobe
Conscious shopping means paying attention to quality and origin. Choose knitwear from certified materials such as GOTS or RWS that guarantee fair production and mulesing‑free wool. High‑quality pieces keep their shape and colour and will accompany you for many seasons. Caring for your clothes and mending favourite items reduces waste and lessens the need to buy new. This contributes to a more sustainable fashion industry and strengthens your personal sense of style.
