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Great Britain

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Main Story from the UK designs fashion that celebrates the free spirit of childhood - creative, curious and full of imagination. Each piece is created with the idea of accompanying children in their natural urge to move and tell their own story. Inspired by art and design, the label combines timeless shapes with soft colors and subtle prints that look like small canvases of everyday life.

Main Story garments are made from soft, natural materials - mostly organic cotton - and are extremely comfortable to wear. They are made to be loved, worn and passed on. Because real favorites live longer and grow beyond generations.

Children

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66 products

NEW
T-shirt Bleached Sand Jersey
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T-shirt Brick Jersey
Main Story
T-shirt Brick Jersey Sale priceCHF 44.00
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Top Pearl Blue Stripe Jersey
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T-shirt Pearl Blue Stripe Jersey
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Top Burlwood Stripe Jersey
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T-shirt Dusty Yellow Jersey
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Vanilla Knit long sleeve shirt
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Green Peach Knit T-shirt
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Bottle Green Fleece T-shirt
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T-shirt Green Tint Stripe Jersey
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Fir Jersey T-shirt
Main Story
Fir Jersey T-shirt Sale priceCHF 42.00
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Top Green Tint Stripe Jersey
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Top avocado velour
Main Story
Top avocado velour Sale priceCHF 40.00
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T-shirt Peacoat Stripe Jersey
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Top Peacoat Stripe Jersey
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Phantom Twill shirt
Main Story
Phantom Twill shirt Sale priceCHF 75.00
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Phantom Knit long sleeve shirt
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Long-sleeved shirt Riviera Stripe Jersey
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Bubblegum Knit Cardigan
Main Story
Bubblegum Knit Cardigan Sale priceCHF 112.00
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Cashmere Rose Fleece sweatshirt
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Cranberry fleece sweatshirt
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Sweatshirt Hot Chocolate Waffle Jersey
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Hoodie Blossom Fleece
Main Story
Hoodie Blossom Fleece Sale priceCHF 76.00
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Jelly Bean Fleece sweatshirt