Mini Rodini - Sustainable children's fashion with a cult factor

Mini Rodini was launched in Stockholm in 2006 by Cassandra Rhodin - not just as a welcome alternative to stereotypical motifs such as princesses or fire engines, but as a statement in its own right. Cassandra, formerly a fashion illustrator for Vogue and Elle, wanted to design clothes that make children feel visible, confident and free. The colorful prints, bold graphics and clean cuts quickly made Mini Rodini the favorite brand of conscious families - and popular with high profile parenting celebrities.

Strong style, better materials
The range includes T-shirts, sweatshirts, pants, clothing for little fashionistas and even home wear. All items are made from GOTS-certified organic cotton, recycled polyester or Tencel - in short: more than 99% sustainable. The prints range from graphic "boxing gloves" to street wear-inspired baseball styles and favorite animal designs. There are also cool collaborations, for example with FILA or VEJA, which combine duurzame accessories, regionally expanded styles and further-reaching sustainability.

Thoughtful longevity as an attitude
Cassandra's aim is for parents to buy less, but more consciously. Mini Rodini items are hard-wearing, easy to care for and retain their value - second-hand value is real: some items fetch good prices even years later. This is complemented by an in-store patch program, where clothes can be repaired and personalized with playful patches. A model that not only promises change, but also promotes it with fun.

Why Mini Rodini suits Stadtlandkind
Stadtlandkind stands for conscious family life - and Mini Rodini provides the matching wardrobe. With design that shows attitude, materials that show consideration and a playback concept that makes consumption more conscious, the brand hits the heart of our values. It creates closet favorites that are both aesthetically pleasing and sustainable.

Creative fashion for daycare, school & everyday life
Mini Rodini's designs are high-frequency without being loud - they support children's expression, encourage creativity and are ideal for group contexts such as school or daycare groups. Sustainability is easy to demonstrate here: as a joint effort for a better future.

Discover Mini Rodini at Stadtlandkind
Find the most popular collections here - from the legendary sweatshirts to casual pants and creative patch sets. Clothes to love, share, wear - and pass on.
Inspiring interview with the founder: Find out more about Cassandra's sustainable vision and her creative background in the interview with Mini Rodini