New Balance

USA

Anyone who wants a cool running shoe that can also be worn as a casual sneaker will sooner or later end up at New Balance. Founded in Boston in 1906, the label for orthopaedic insoles has developed into a global company. No wonder, because since New Balance presented its first running shoe in 1938, the company has remained true to its tried and tested philosophy: to produce first-class products, shoes in various widths that offer runners a high level of comfort without restricting their performance. The company has also been producing in England since 1982. What particularly impresses us is New Balance's social commitment: part of the company's profits flow into the New Balance Foundation, which supports various initiatives for children. In development and production, attention is paid to environmental friendliness, the recycling of materials and the sensitization of employees.

Kinder Erwachsene

New Balance - over 115 years of innovation and comfort

Founded in 1906 by William J. Riley in Boston, New Balance began with orthopaedic insoles, inspired by his observation of how perfectly balanced chickens stand. By 1960, this had evolved into the first running shoe with a wave profile, the Trackster - a pioneering model for different foot widths. In 1972, Jim Davis took over the company and led it into the global sports world. Today, New Balance stands for technical innovation, precise fit and sustainable production.

Performance meets style - iconic sneakers and sportswear
Known for running shoes such as the 574 series with ENCAP cushioning and various widths, New Balance combines technical function with style. Classics such as the 990, 1300JP or 1906R are equally popular with runners and fashion fans - manufactured in the USA or UK and with high design value.

Focus on attitude and sustainability
Joe Preston, CEO since 2023, is currently leading the brand through exciting times: In addition to record annual results, New Balance continues to focus on in-house production in the USA and the UK. In a candid interview, he explains how the interplay of performance and lifestyle as well as proximity to consumers ensure success - despite higher manufacturing costs

Why New Balance is part of Stadtlandkind
What counts for us is quality, responsibility and design - values that New Balance lives by authentically. The combination of traditional craftsmanship, innovation and sustainable strategy fits perfectly into our range and appeals to families who value sport, style and durability.

Ideal for active families and a conscious lifestyle
Whether on the playground, hiking or in everyday life - New Balance shoes offer comfort, stability and fashionable appeal. With fits for wide or narrow feet, they support posture and freedom of movement - exactly what children should support.

Discover New Balance at Stadtlandkind
Find your favorite models at Stadtlandkind - from technical running shoes to stylish sneakers and functional sportswear. New Balance accompanies you in every situation - with heart, attitude and performance.