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Ostheimer penguin from the front
NEW
Ostheimer Shetland foal
Happy Family magnetic construction kitHappy Family magnetic construction kit
Magnetic construction kit 512 Jellyfish SpeksMagnetic construction kit 512 Jellyfish Speks
Livre Swiss Tattoo FR
Helvetiq
Livre Swiss Tattoo FR Sale priceCHF 49.00
Learn to calculate with Kynee
Climbing arch LUOTO WhiteClimbing arch LUOTO White
Fitwood
Climbing arch LUOTO White Sale priceCHF 398.00
Insect netInsect net
Mamamemo
Insect net Sale priceCHF 26.00
GRIMM's number plug fairy tale number 5 Robin Hood
GRIMM's fairy tale plugs 7
Grimm's fairy tale plugs 3
NEW
The squirrelsThe squirrels
Stadtlandkind
The squirrels Sale priceCHF 23.00
Dominoes gameDominoes game
Helvetiq
Dominoes game Sale priceCHF 21.00
Ladybug eggs for the ladybug house
Game Iconic Building Memory grayGame Iconic Building Memory gray
Game Celebrity couples Memory orangeGame Celebrity couples Memory orange
Dino water featureDino water feature
Play dough set farmPlay dough set farm
Play dough set wild animals surprise setPlay dough set wild animals surprise set
Wonderwuzz play sofa OH SO SOFY GrauffeloWonderwuzz play sofa OH SO SOFY Grauffelo
Appreciation cards - FamilyAppreciation cards - Family
Maileg ballet mice dance studio little sister and little brotherMaileg ballet mice dance studio little sister and little brother
Wooden figure set wizard Grapat
Speks Geode SlateSpeks Geode Slate
Speks
Speks Geode Slate Sale priceCHF 19.95

Play and learn – discovering the world through play

Playing is the most natural way to explore the world. You learn how things feel, smell and sound, and playful learning supports children’s cognitive, emotional and social development. Whether you play hide‑and‑seek with a dummy, build with friends or stack a tower on your own, every game creates memories. We believe that children grow into curious explorers through free play and offer you a wide range of ideas and materials for this purpose.

Learning games for curious minds

With ours learning games, you can practice counting, reading and logical thinking in a playful way. Board games train memory, card games enhance concentration and first knowledge games explain natural phenomena. It’s not about performance but about shared joy – when everyone sits around the table and laughs, learning becomes easier. The youngest children benefit from simple shape and memory games, while older children discover complex strategy games. At the same time, you practice taking and considering.

Building and construction strengthen motor skills

Stacking, balancing and assembling trains fine motor skills and strengthens the sense of balance. Wooden blocks or sustainable plastic invite you to build towers, houses or fantasy creatures. Our building & construction section offers a variety of construction sets – from classic blocks to creative magnetic systems. By experimenting with new shapes you learn about statics. A soft cloth or small piece of fabric quickly becomes a roof for the self‑built shelter.

Role play and creative imagination

When you play roles, you slip into different characters and invent exciting stories. Whether it’s a doctor’s surgery, kitchen or shop, you decide what happens. This type of play fosters empathy and language development because you learn how others feel and how to talk to one another. In ours role play category, you’ll find costumes, play kitchens and tools for your own shop. Add a doll in a skirt or a bear in a jacket and your children's room becomes a stage where you are the director.

Puzzles, music and special moments

Puzzles train perseverance and logical thinking. From simple wooden puzzles for toddlers to complex motifs for advanced children, you will find suitable challenges. Musical instruments stimulate the senses, promote rhythm and creativity. In ours puzzles and music sections, there are exciting sets – perfect as gifts or for rainy Sundays. Seasonal themes such as autumn animals or winter landscapes ensure variety. Learning never gets boring but remains an adventure.