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203 products

NEW
Maileg sledge
Maileg
Maileg sledge Sale priceCHF 14.00
NEW
Maileg Mouse Highchair Mint
NEW
Maileg clothes mouse mom
Maileg
Maileg clothes mouse mom Sale priceCHF 14.00
NEW
Maileg Mouse Kickboard Red
NEW
Lion Safari friends Mini
Maileg
Lion Safari friends Mini Sale priceCHF 26.00
NEW
Lion Safari friends Large
Maileg
Lion Safari friends Large Sale priceCHF 70.00
NEW
Lion Safari friends Medium
NEW
Maileg bathroom mat
Maileg
Maileg bathroom mat Sale priceCHF 10.00
NEW
Maileg Fireplace Miniature Dusty Green
NEW
Activity toy, Hippo
kikadu
Activity toy, Hippo Sale priceCHF 39.90
NEW
Large polar bear doll
kikadu
Large polar bear doll Sale priceCHF 44.90
NEW
Grasping toy lamb
Kikadu
Grasping toy lamb Sale priceCHF 22.90
NEW
Craft apron Dusty Rose
Fabelab
Craft apron Dusty Rose Sale priceCHF 22.00
NEW
Small Grandma Octopus BigStuffed
NEW
Craft apron Cottage Blue Checks
NEW
Book Things that pass
NEW
Rosie Blush butterfly costume
NEW
Oh, how beautiful our year is
NEW
Maybe (Kobi Yamada)
NEW
Is Blackbird dead?
Stadtlandkind
Is Blackbird dead? Sale priceCHF 19.90
NEW
Be a whole guy
Stadtlandkind
Be a whole guy Sale priceCHF 32.50
NEW
Need help is ok
Stadtlandkind
Need help is ok Sale priceCHF 19.90
NEW
Making mistakes is ok
NEW
Doll's pram Minnie Fleur Rosier

Natural materials for new toys

More and more parents are looking for sustainable alternatives to plastic toys. Our New In section features play ideas made from natural resources like wood, bamboo or organic cotton. These durable materials come from responsible production, are free from harmful substances and can even be recycled or composted. A handmade wooden car or a soft organic cotton bear feels pleasant and brings a touch of nature to the nursery. By choosing such items you support your child's development and a greener world.

Encourage rather than overwhelm

Natural toys are not only beautiful but also educational. Wooden or bamboo grasping toys stimulate the sense of touch, while building blocks encourage creativity and fine motor skills. Because these surfaces are often antibacterial and do not emit volatile chemicals, little ones can safely explore them with their mouths. Open-ended play fosters imagination: a set of colourful blocks becomes a farm one day, a fairy-tale castle the next. The toy grows with your child’s interests.

Discover the latest arrivals

Our new-in section is regularly replenished with fresh ideas: craft kits for budding artists, clever puzzles for little thinkers or balance boards for active explorers. Seasonal sets – festive figures at Christmas or sand toys in summer – add variety. Thanks to timeless design, many novelties can be passed on to siblings or friends later. Check back often to discover the newest treasures and be inspired. Among the latest finds you’ll always spot classics with a modern twist.

Gift ideas for any occasion

Meaningful toys make wonderful gifts for birthdays, Christmas or just because. A sustainable motor-skill kit or a game that trains cognitive skills delights and educates. For movers there are motor skills & activity toys or movement toys. Little thinkers enjoy educational games, while role-play toys foster social skills. Presented in a charming Chleidli bag, your present will stand out.

Sustainable play & learning

By choosing eco-friendly toys you teach your child important values. Durable playthings survive many adventures, can be repaired and passed on. They reduce the pile of short-lived plastic and show children that joy does not depend on flashing lights or batteries. Together with a beloved Nuggi or a cosy Nuschis for cuddling, they create a play space that combines security and freedom. Playing becomes fun – and leaves a smaller ecological footprint.