New in

Natural materials for new toys

More and more parents are looking for sustainable alternatives to plastic toys. Our New In section features play ideas made from natural resources like wood, bamboo or organic cotton. These durable materials come from responsible production, are free from harmful substances and can even be recycled or composted. A handmade wooden car or a soft organic cotton bear feels pleasant and brings a touch of nature to the nursery. By choosing such items you support your child's development and a greener world.

Encourage rather than overwhelm

Natural toys are not only beautiful but also educational. Wooden or bamboo grasping toys stimulate the sense of touch, while building blocks encourage creativity and fine motor skills. Because these surfaces are often antibacterial and do not emit volatile chemicals, little ones can safely explore them with their mouths. Open-ended play fosters imagination: a set of colorful blocks becomes a farm one day, a fairy-tale castle the next. The toy grows with your child's interests.

Discover the latest arrivals

Our new-in section is regularly replenished with fresh ideas: craft kits for budding artists, clever puzzles for little thinkers or balance boards for active explorers. Seasonal sets – festive figures at Christmas or sand toys in summer – add variety. Thanks to timeless design, many novelties can be passed on to siblings or friends later. Check back often to discover the newest treasures and be inspired. Among the latest you’ll always find classics with a modern twist.

Gift ideas for any occasion

Meaningful toys make wonderful gifts for birthdays, Christmas or just because. A sustainable motor-skill kit or a game that trains cognitive skills delights and educates. For movers there are motor skills & activity toys or movement toys. Little thinkers enjoy educational games, while role play toys foster social skills. Presented in a charming Chleidli bag, your present will stand out.

Sustainable play & learning

By choosing eco-friendly toys you teach your child important values. Durable playthings survive many adventures, can be repaired and passed on. They reduce the pile of short-lived plastic and show children that joy does not depend on flashing lights or batteries. Together with a beloved Nuggi or a cozy Nuschis for cuddling, they create a play space that combines security and freedom. Playing becomes fun – and leaves a smaller ecological footprint.