Mini Rodini

Sweden

We've known that the Swedes are pretty cool ever since Mini Rodini came along. The unmistakably wild prints are not for the shy - anyone who wears Mini Rodini is guaranteed to stand out. The garments can often be worn by girls and boys, so they are unisex. The Scandinavians always present their collections with a wink and skillfully combine quality, organic cotton and style with the utmost naturalness. With Mini Rodini, illustrator Cassandra Rhodin has fulfilled a great dream. As the grandchild of the famous and legendary Circus King Brazil King, she grew up in a colorful and illusion-rich world that still fascinates her today and shapes every one of her designs.

Mini Rodini - Sustainable children's fashion with a cult factor

Mini Rodini was launched in Stockholm in 2006 by Cassandra Rhodin - not just as a welcome alternative to stereotypical motifs such as princesses or fire engines, but as a statement in its own right. Cassandra, formerly a fashion illustrator for Vogue and Elle, wanted to design clothes that make children feel visible, confident and free. The colorful prints, bold graphics and clean cuts quickly made Mini Rodini the favorite brand of conscious families - and popular with high profile parenting celebrities.

Strong style, better materials
The range includes T-shirts, sweatshirts, pants, clothing for little fashionistas and even home wear. All items are made from GOTS-certified organic cotton, recycled polyester or Tencel - in short: more than 99% sustainable. The prints range from graphic "boxing gloves" to street wear-inspired baseball styles and favorite animal designs. There are also cool collaborations, for example with FILA or VEJA, which combine trendy accessories, regional styles and sustainability.

Well thought-out longevity as an attitude
Cassandra's aim is for parents to buy less, but more consciously. Mini Rodini items are hard-wearing, easy to care for and retain their value - second-hand value is real: some items fetch good prices even years later. This is complemented by an in-store patch program, where clothing can be repaired and personalized with playful patches. A model that not only promises change, but also promotes it with fun.

Why Mini Rodini suits Stadtlandkind
Stadtlandkind stands for conscious family life - and Mini Rodini provides the matching wardrobe. With design that shows attitude, materials that show consideration and a playback concept that makes consumption more conscious, the brand hits the heart of our values. It creates closet favorites that are both aesthetically pleasing and sustainable.

Creative fashion for daycare, school & everyday life
Mini Rodini's designs are high-frequency without being loud - they support children's expression, encourage creativity and are ideal for group contexts such as school or daycare groups. Sustainability is easy to demonstrate here: as a joint effort for a better future.

Discover Mini Rodini at Stadtlandkind
Find the most popular collections here - from the legendary sweatshirts to casual pants and creative patch sets. Clothes to love, share, wear - and pass on.
Inspiring interview with the founder: Find out more about Cassandra's sustainable vision and her creative background in the interview with Mini Rodini