Photo shoot for the Love Tribe collection by Noé & Zoë.
Claudia from Hoi Berlin, a lifestyle and family blog with Swiss roots and Berlin at heart, was part of the current spring / summer collection of the Berlin brand Noé & Zoë with her two daughters Maus (7) and Mips (3).
Nici called me and asked if we could spontaneously help out at the Noé & Zoë photo shoot in the afternoon. A few children's models had dropped out. Ok, I said, yes that would work. As I had planned to visit Nici at the shoot anyway to take photos, I simply picked up my two daughters from school and nursery a little earlier and the three of us went to the studio in Rykestrasse where the shoot was to take place.
Nici Zinell is a designer and founder of Noé & Zoë. Founded in 2009, the children's brand has been the favorite of many fashion-conscious parents and stylists since the launch of the first collection in 2011. The patterns are unmistakable and the fabrics are of the finest organic quality.
Welcome to the bright universe of Noé & Zoë
A few hours later, we found ourselves in the middle of the hustle and bustle of the Noé & Zoë offices, surrounded by clothes rails with the Love Tribe collection, countless pairs of shoes in all possible children's sizes and, of course, other children, from babies to 12 years old, who, like us, were waiting for their turn or were already ready.
We were greeted warmly and the girls were allowed to help themselves to the mini catering in the kitchen and draw until it was their turn.
Then it was time and Maus and Mips were asked to come into the anteroom to try on the first outfit. Nici came in briefly to give her ok with a short nod. Melanie, the make-up artist, sat one room away and conjured up new hairstyles for the girls with hairbands that matched the outfits. A little powder on the cheeks and a few dabs of lip balm. Ready for the camera.
The set was in the back room. The wallpaper matched the outfit colors and was changed according to the pattern. Sometimes there was a chair, sometimes there was just fabric.
Colorful sprinkles flew through the air and an exuberant atmosphere prevailed on the set. Paul, the photographer, spoke calmly and confidently to the children and Nici arranged them.
Superduper, Sister Tiger, bright colors and cool sunglasses
Mips was a little shy at first, but then thawed out incredibly quickly. She enjoyed being photographed with the other children. Nici's children Zavi and Zoë were also part of the party. It was a very informal atmosphere and the children really enjoyed the shoot. As always, Maus was rather reserved and serious. But that was totally fine. No child had to pretend in front of the camera. The mothers who posed with their children for the Mini-Me look also looked completely natural.
The shoot lasted around two hours for us and I had the impression that Mouse and Mips were fascinated by this world. Mips thought she could keep the one pair of shoes, but we managed to trick her with gummy bears.
On the way home, Mouse admitted that she was a bit tired, but Mips would have carried on for a long time. She felt great.
Now the time has finally come and the result is available. It was nice to be part of the Love Tribe collection and immerse ourselves in the colorful world of Noé & Zoë.
You can find the detailed interview with designer Nici Zinell on Hoi Berlin.
The collection can be purchased directly from Stadtlandkind from February 9th.
Design:
Nici Zinell
Photos collection:
Paul Rossain
Hair & Make-Up:
Melanie Hunger
Making-of pictures:
Claudia Jucker
