from family to family

A good friend, an employee or a good business partner has announced the good news that a baby is on the way. Would you like to give something meaningful, timeless and stylish as a birth gift, perha...

The SI GRUEN celebrates summer!
The Robinson Shoes from the Swiss eco-label ViRUS have made it into the shopping tips of the current SI GRUEN. And rightly so, we think! Because they feel like bare feet and are therefore the perfe...

Win a high-quality play set for indoors and outdoors
When play doesn't need a plan, there is room for creativity, movement and self-confidence. Whether bouncing through the living room or balancing in the garden - at Stadtlandkind you will find lots ...

Spring prize draw: Win Dentelles lamps and an annual subscription to we parents
Spring brings with it the first evenings outside in the garden or on the balcony - albeit with a light jacket or blanket after sunset. And what could be nicer than spending time with friends or fam...

The birth of a child and the first few weeks with a baby are a magical time.Gradually, family and friends get to know the newborn. But every time the question arises as to what to give the new fami...

The unbeatable KALON trio from namuk!
Our favourite Swiss outdoor label namuk has done it again - revolutionized outerwear for children. If you were already a fan of namuk's indestructible functional jackets - you'll be absolutely thri...

KINDISH: Our own brand is created
In close cooperation with the College of Art, Design and Creation in St.Gallen, we realize a long-awaited dream. Our own brand is born: KINDISH. In the HF Communication Design course Andrin Rohner ...

Hugo Loves Tiki - Spectacular Spectacular!
Hugo Loves Tiki - SPECTACULAR SPECTACULAR! The new fantastic collection is here! And again with the greatest pieces in adult sizes.About Hugo Loves TikiHer months of traveling through Europe inspir...

namuk is a Swiss brand that produces technical functional clothing for children. namuk is much more than that: Kid Empowerment! An experienced team of creative designers, product experts and materi...

Poetry in everyday children's life. A wonderful short portrait in today's edition of the ENCORE magazine of the SonntagsZeitung. It also refers to our KIDS FASHION DAY, which we are eagerly awaitin...

The story: Why do we dye eggs at Easter?
Colorful eggs and Easter have been closely intertwined for centuries. Because people in the Middle Ages during the Lent not only meat but also eggs during Lent, many eggs accumulated until Easter. ...

Designer fashion brand of the year.
Soft Gallery was honored with the Junior Design Award 2014 as Designer fashion brand of the year. We are proud and happy to work with this innovative, creative and talented team. to be able to work...

Let the summer begin - swimwear and much more for hot days!
The Swiss swimming pools will open in just a few weeks and we don't have to wait another three months for the summer vacations. Are you already equipped for the warm summer days by the water? Whet...

Nobodinoz (pronounced like "nobody knows"), probably the most wonderful brand for children's room furnishings from Barcelona. The Spaniards create beautiful teepee tents, cushions, play mattresses ...

The history of Salt-Water Sandals
The rise of Salt-Water Sandals to a trendy summer must-have was a slow journey: The first pair was made in St. Louis during World War II by Walter Hoy, a British immigrant from Norwich. Hoy used le...

Skiing vacation is coming soon. Are you equipped?
The Christmas vacations are barely over and in some cantons the winter vacations are already just around the corner. Whether skiing, snowboarding, sledging, ice skating or snowshoeing - the possibi...

First steps - what you should look out for when buying your first shoes.
Which shoes support your child best when learning to walk?We put this question to our Swiss label for children's shoes. Christian Bagnoud, one of the fathers behind Benjie of Switzerlandgives us in...

fair fashion: Gray Label from Amsterdam
Ecological growth: From 2011 to 2014, Gray Label worked with organic cotton sourced from organic cotton suppliers. In 2014, the investigation into GOTS-certified production began and the production...

Mother tongue: The most beautiful little things for the Advent calendar
Every year again... It's wonderful that the wholesalers are already celebrating Christmas! A little reminder for me that it's time to start thinking about filling my daughter's Advent calendar. Aft...

Stapelstein Easter promotion: Free Balance Board Super Confetti
The stacking blocks transform every home into a colorful playground for movement and adventure and offer children of different ages a wide range of play options. They are suitable for indoors and o...

fair fashion: Emile et Ida from Paris
Isabelle and Delphine, the founders of the French label Emile et Ida, maintain long-standing contacts with their selected production partners in France, Portugal and India."We select our partners a...

Bobo Choses gives us a sneak peek of the new fall/winter collection "How to disappear". We are looking forward to July 7th - when it will be officially available in our store!

We have put together the best gift ideas for babies and toddlers (0-4 years) for you, including soft cuddly and warm animals from Senger Naturwelt, baby toys from Sebra, baby walkers from Janod, mo...

Cooling bed linen for hot nights
The days are hot, the nights feel even hotter. Especially when daytime temperatures rise above 30 degrees on the thermometer, we hope for a little cooling at night. And because it's simply better t...