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532 products

NEW
Hoodie New Fit WoodyHoodie New Fit Woody
Gray Label
Hoodie New Fit Woody Sale priceCHF 76.00
NEW
Cortica dungareesCortica dungarees
NEW 60%
Blouse Annka Bolero Pale Bleached WashBlouse Annka Bolero Pale Bleached Wash
Wynken
Blouse Annka Bolero Pale Bleached Wash Sale priceCHF 29.20 instead of Regular priceCHF 73.00
NEW
Bravo Denim Rinse Wash DressBravo Denim Rinse Wash Dress
NEW 60%
Dress Annka Shirt Pale Bleached WashDress Annka Shirt Pale Bleached Wash
Wynken
Dress Annka Shirt Pale Bleached Wash Sale priceCHF 34.40 instead of Regular priceCHF 86.00
NEW
Jeans TWK Mid Wash DenimJeans TWK Mid Wash Denim
Wynken
Jeans TWK Mid Wash Denim Sale priceCHF 91.00
NEW
Skirt Cloud Skirt Dancing DahliaSkirt Cloud Skirt Dancing Dahlia
NEW
Cardigan The Lovers Navy Maxi HeartCardigan The Lovers Navy Maxi Heart
NEW 60%
Dress Annka Pinafore Rinse WashDress Annka Pinafore Rinse Wash
Wynken
Dress Annka Pinafore Rinse Wash Sale priceCHF 30.00 instead of Regular priceCHF 75.00
NEW
Jeans Kons Dancing DahliaJeans Kons Dancing Dahlia
Wynken
Jeans Kons Dancing Dahlia Sale priceCHF 94.00
NEW
Jeans Panel Mid Wash Pale Bleach DenimJeans Panel Mid Wash Pale Bleach Denim
NEW
Bravo Denim Mid Wash Denim DressBravo Denim Mid Wash Denim Dress
NEW
Shirt Beau Denim Mid Wash DenimShirt Beau Denim Mid Wash Denim
NEW 60%
Dress Annka Pinafore Pale Bleached WashDress Annka Pinafore Pale Bleached Wash
Wynken
Dress Annka Pinafore Pale Bleached Wash Sale priceCHF 30.00 instead of Regular priceCHF 75.00
NEW
Jeans Kons Mid Wash DenimJeans Kons Mid Wash Denim
Wynken
Jeans Kons Mid Wash Denim Sale priceCHF 81.00
NEW
Sweatshirt Seymour Deep NavySweatshirt Seymour Deep Navy
NEW
Paws Ecru Bright Green vestPaws Ecru Bright Green vest
NEW
Lento Dancing Dahlia long sleeve shirtLento Dancing Dahlia long sleeve shirt
NEW
Pants Allegro Allegro EcruPants Allegro Allegro Ecru
NEW
Rock Cloud Mid Wash DenimRock Cloud Mid Wash Denim
Wynken
Rock Cloud Mid Wash Denim Sale priceCHF 65.00
NEW
Hoodie Dancing Dahlia Python GreenHoodie Dancing Dahlia Python Green
NEW
Sweater Chunky Wynk Ecru BlackSweater Chunky Wynk Ecru Black
NEW
Long sleeve shirt Kukka Gray MelangeLong sleeve shirt Kukka Gray Melange
NEW
Sweatshirt Bravo Forest GreenSweatshirt Bravo Forest Green

Discovering new things made easy

In our “New in” category you’ll find the freshest pieces for children that have just arrived. Each season brings new colors, cuts and ideas that spark curiosity and creativity. It's exciting for kids to wear new clothes and discover their own style. Discovering new pieces boosts imagination and strengthens confidence. Parents, in turn, benefit from a curated selection that is continually updated.

Sustainable materials and gender neutrality

The trend clearly points towards sustainable fabrics: soft and eco‑friendly materials like GOTS‑certified cotton, bamboo and hemp are especially sought after and gentle on the skin. At the same time, gender‑neutral fashion is increasingly important – clothes that don’t fit into rigid categories and allow children to express themselves. These pieces are versatile, feel good, are durable and easy to care for, and leave plenty of room for individuality.

Technology, comfort and innovation

Modern children’s clothing is often more than just fabric and thread: functional details like pre‑washed, dimensionally stable materials, integrated UV protection or reflective elements provide comfort and safety. Some pieces even have clever extras such as integrated chips for emergencies or particularly durable fabrics that withstand any adventure. Despite all the innovation, comfort remains paramount – soft seams, elastic cuffs and comfortable cuts invite play and movement. Features like smooth zips or adjustable waistbands make dressing even easier.

Variety of styles and combinations

The new arrivals can be easily combined with existing favorites. A trendy dress pairs wonderfully with a casual denim jacket; a new shirt complements trousers or a skirt. Add comfortable sneakers or shoes for a sporty look. Accessories like bags and jewelry give the outfit a personal touch. With little effort and creative combinations you can create a completely new style.

Circular fashion and responsibility

More and more families are embracing circular fashion – pieces that are well‑made and can be passed on. Invest in favorite items that make several children happy and avoid excessive consumption. Combined with second‑hand finds you can create an individual look that is sustainable and unique. Upcycling projects, such as turning old garments into new favorites, teach children to use resources responsibly.

Tips and gift ideas

Use the New‑in category to give your child and yourself fresh inspiration time and again. Browse regularly and discover new colors and patterns. A few carefully chosen new items can completely transform an outfit and also make great gifts for birthdays or other occasions. Even a single new accessory can refresh the wardrobe and bring joy. Let yourself be inspired and find pieces that enrich everyday life and make each day a little more colorful.