New in

Discovering new things made easy

In our “New in” category you’ll find the freshest pieces for children that have just arrived. Each season brings new colours, cuts and ideas that spark curiosity and creativity. It’s exciting for kids to wear new clothes and discover their own style. Discovering new pieces boosts imagination and strengthens confidence. Parents, in turn, benefit from a curated selection that is continually updated.

Sustainable materials and gender neutrality

The trend clearly points towards sustainable fabrics: soft and eco‑friendly materials like GOTS‑certified cotton, bamboo and hemp are especially sought after and gentle on the skin. At the same time, gender‑neutral fashion is gaining importance – clothes that don’t fit into rigid categories and allow children to express themselves freely. These pieces are versatile, feel good, are durable and easy to care for, and leave plenty of room for individuality.

Technology, comfort and innovation

Modern children’s clothing is often more than just fabric and thread: functional details like pre‑washed, dimensionally stable materials, integrated UV protection or reflective elements provide comfort and safety. Some pieces even have clever extras such as integrated chips for emergencies or particularly durable fabrics that withstand any adventure. Despite all the innovation, comfort remains paramount – soft seams, elastic cuffs and comfortable cuts invite play and movement. Features like smooth zips or adjustable waistbands make dressing even easier.

Variety of styles and combinations

The new arrivals can be easily combined with existing favourites. A trendy dress pairs wonderfully with a casual denim jacket; a new shirt complements trousers or a skirt. Add comfortable sneakers or shoes for a sporty look. Accessories like bags and jewellery give the outfit a personal touch. With little effort and creative combinations you can create a completely new style.

Circular fashion and responsibility

More and more families are embracing circular fashion – pieces that are well‑made and can be passed on. Invest in favourite items that make several children happy and avoid excessive consumption. Combined with second‑hand finds you can create an individual look that is sustainable and unique. Upcycling projects, such as turning old garments into new favourites, teach children to use resources responsibly.

Tips and gift ideas

Use the New‑in category to give your child and yourself fresh inspiration time and again. Browse regularly and discover new colours and patterns. A few carefully chosen new items can completely transform an outfit and also make great gifts for birthdays or other occasions. Even a single new accessory can refresh the wardrobe and bring joy. Let yourself be inspired and find pieces that enrich everyday life and make each day a little more colourful.