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532 products

NEW
Long-sleeved shirt Kukka Pale BlueLong-sleeved shirt Kukka Pale Blue
NEW
Tempo Track Black training pantsTempo Track Black training pants
NEW
Sweatshirt Kukka Python Green CatSweatshirt Kukka Python Green Cat
NEW
Long sleeve shirt Lento Black Ecru StripeLong sleeve shirt Lento Black Ecru Stripe
NEW
Sweatshirt Dash Ladybird Red BlackSweatshirt Dash Ladybird Red Black
NEW
Cap Beau Deerstalker True Blue Python GreenCap Beau Deerstalker True Blue Python Green
NEW
Cap Beau Deerstalker Sunshine Yellow RougeCap Beau Deerstalker Sunshine Yellow Rouge
NEW
Cap Kukka Forest Green NavyCap Kukka Forest Green Navy
NEW
Pants Dash Ladybird Red BlackPants Dash Ladybird Red Black
NEW
Sweatshirt Tempo Deep NavySweatshirt Tempo Deep Navy
NEW
Socks Pom Pom Sock Ladybird RedSocks Pom Pom Sock Ladybird Red
NEW
Socks Block Print Sock Navy MultiSocks Block Print Sock Navy Multi
NEW
Socks 2 pack WHK Brown And Green
NEW
Fleece Coat Blue Dog BlueFleece Coat Blue Dog Blue
NEW
Gymbag Positano StadtlandkindGymbag Positano Stadtlandkind
NEW
Gymbag Capri StadtlandkindGymbag Capri Stadtlandkind
NEW
Hair tie Chouchou Rayures Roses
NEW 43%
Cercis Dark Denim vestCercis Dark Denim vest
Poudre Organic
Cercis Dark Denim vest Sale priceCHF 39.50 instead of Regular priceCHF 69.00
NEW 50%
Blouse Col Claudine Amsonia EgretBlouse Col Claudine Amsonia Egret
Poudre Organic
Blouse Col Claudine Amsonia Egret Sale priceCHF 36.00 instead of Regular priceCHF 72.00
NEW 50%
Dungarees Squeeze Light BlueDungarees Squeeze Light Blue
Poudre Organic
Dungarees Squeeze Light Blue Sale priceCHF 39.50 instead of Regular priceCHF 79.00
NEW 50%
Cercis Dull Gold vestCercis Dull Gold vest
Poudre Organic
Cercis Dull Gold vest Sale priceCHF 34.50 instead of Regular priceCHF 69.00
NEW 50%
Pomelos Light Blue trousersPomelos Light Blue trousers
Poudre Organic
Pomelos Light Blue trousers Sale priceCHF 34.50 instead of Regular priceCHF 69.00
NEW 50%
Ajour24 olive ecru long sleeve shirtAjour24 olive ecru long sleeve shirt
Poudre Organic
Ajour24 olive ecru long sleeve shirt Sale priceCHF 17.50 instead of Regular priceCHF 35.00
NEW 50%
Pyjamas Arbousier Dull Gold
Poudre Organic
Pyjamas Arbousier Dull Gold Sale priceCHF 28.00 instead of Regular priceCHF 56.00

Discovering new things made easy

In our “New in” category you’ll find the freshest pieces for children that have just arrived. Each season brings new colors, cuts and ideas that spark curiosity and creativity. It's exciting for kids to wear new clothes and discover their own style. Discovering new pieces boosts imagination and strengthens confidence. Parents, in turn, benefit from a curated selection that is continually updated.

Sustainable materials and gender neutrality

The trend clearly points towards sustainable fabrics: soft and eco‑friendly materials like GOTS‑certified cotton, bamboo and hemp are especially sought after and gentle on the skin. At the same time, gender‑neutral fashion is increasingly important – clothes that don’t fit into rigid categories and allow children to express themselves. These pieces are versatile, feel good, are durable and easy to care for, and leave plenty of room for individuality.

Technology, comfort and innovation

Modern children’s clothing is often more than just fabric and thread: functional details like pre‑washed, dimensionally stable materials, integrated UV protection or reflective elements provide comfort and safety. Some pieces even have clever extras such as integrated chips for emergencies or particularly durable fabrics that withstand any adventure. Despite all the innovation, comfort remains paramount – soft seams, elastic cuffs and comfortable cuts invite play and movement. Features like smooth zips or adjustable waistbands make dressing even easier.

Variety of styles and combinations

The new arrivals can be easily combined with existing favorites. A trendy dress pairs wonderfully with a casual denim jacket; a new shirt complements trousers or a skirt. Add comfortable sneakers or shoes for a sporty look. Accessories like bags and jewelry give the outfit a personal touch. With little effort and creative combinations you can create a completely new style.

Circular fashion and responsibility

More and more families are embracing circular fashion – pieces that are well‑made and can be passed on. Invest in favorite items that make several children happy and avoid excessive consumption. Combined with second‑hand finds you can create an individual look that is sustainable and unique. Upcycling projects, such as turning old garments into new favorites, teach children to use resources responsibly.

Tips and gift ideas

Use the New‑in category to give your child and yourself fresh inspiration time and again. Browse regularly and discover new colors and patterns. A few carefully chosen new items can completely transform an outfit and also make great gifts for birthdays or other occasions. Even a single new accessory can refresh the wardrobe and bring joy. Let yourself be inspired and find pieces that enrich everyday life and make each day a little more colorful.