Play + Learn

Play and learn – discovering the world through play

Playing is the most natural way to explore the world. You learn how things feel, smell and sound, and playful learning supports children’s cognitive, emotional and social development. Whether you play hide‑and‑seek with a dummy, build with friends or stack a tower on your own, every game creates memories. We believe that children grow into curious explorers through free play and offer you a wide range of ideas and materials for this purpose.

Learning games for curious minds

With our learning games, you can practise counting, reading and logical thinking in a playful way. Board games train memory, card games enhance concentration and first knowledge games explain natural phenomena. It’s not about performance but about shared joy – when everyone sits around the table and laughs, learning becomes easier. The youngest children benefit from simple shape and memory games, while older children discover complex strategy games. At the same time, you practise turn taking and consideration.

Building and construction strengthen motor skills

Stacking, balancing and assembling trains fine motor skills and strengthens the sense of balance. Wooden blocks or sustainable plastic invite you to build towers, houses or fantasy creatures. Our building & construction section offers a variety of construction sets – from classic blocks to creative magnetic systems. By experimenting with new shapes you learn about statics. A soft cloth or small piece of fabric quickly becomes a roof for the self‑built shelter.

Role play and creative imagination

When you play roles, you slip into different characters and invent exciting stories. Whether it’s a doctor’s surgery, kitchen or shop, you decide what happens. This type of play fosters empathy and language development because you learn how others feel and how to talk to one another. In our role play category, you’ll find costumes, play kitchens and tools for your own shop. Add a doll in a skirt or a bear in a jacket and your children’s room becomes a stage where you are the director.

Puzzles, music and special moments

Puzzles train perseverance and logical thinking. From simple wooden puzzles for toddlers to complex motifs for advanced children, you will find suitable challenges. Musical instruments stimulate the senses, promote rhythm and creativity. In our puzzles and music sections, there are exciting sets – perfect as gifts or for rainy Sundays. Seasonal themes such as autumn animals or winter landscapes ensure variety. Learning never gets boring but remains an adventure.