Plush + soft toys

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116 products

Hobbyhorse white spotted
Hobbyhorse gray
by ASTRUP
Hobbyhorse gray Sale priceCHF 64.90
Sold out
Hobbyhorse Beauty Beige
Hobbyhorse white
by ASTRUP
Hobbyhorse white Sale priceCHF 64.90
Hobbyhorse Sky Gray
by ASTRUP
Hobbyhorse Sky Gray Sale priceCHF 89.90
Hobbyhorse Alicia Braun
Black hobbyhorse
by ASTRUP
Black hobbyhorse Sale priceCHF 64.90
Brown hobbyhorse
by ASTRUP
Brown hobbyhorse Sale priceCHF 64.90
Plush chick mini
Maileg
Plush chick mini Sale priceCHF 13.00
Gantosaurus dinosaur in egg Medium Green
Hobbyhorse Blonde
by ASTRUP
Hobbyhorse Blonde Sale priceCHF 64.90
Gantosaurus dinosaur in egg small petrol
Sold out
Deer father
Maileg
Deer father Sale priceCHF 19.00
Bunny in bag Bob
Maileg
Bunny in bag Bob Sale priceCHF 33.00
My first light blue bunny
Maileg
My first light blue bunny Sale priceCHF 29.00
Maileg mouse big sister with ski set
Maileg mouse big sister
Maileg
Maileg mouse big sister Sale priceCHF 26.00
Kitten Mauzi black
Maileg
Kitten Mauzi black Sale priceCHF 29.00
Poodle Maileg
Maileg
Poodle Maileg Sale priceCHF 39.00
Maileg mouse mom with ski set
Kitten Mau Ginger
Maileg
Kitten Mau Ginger Sale priceCHF 29.00
Hobbyhorse Mestboy
by ASTRUP
Hobbyhorse Mestboy Sale priceCHF 74.90
NEW
Unicorn medium
Maileg
Unicorn medium Sale priceCHF 32.00
Puppy Maileg
Maileg
Puppy Maileg Sale priceCHF 39.00

Cuddly companions

Plush and soft toys often accompany children for many years. They offer comfort when the world feels big and become trusted companions at bedtime. Studies show that cuddly toys help children develop social and communication skills, manage anxiety and encourage imagination. A soft teddy or doll made from organic cotton is more than a toy—it is a friend who absorbs feelings and provides security.

Play & development

In pretend play with plush animals, children practise everyday situations and develop empathy. They talk to their soft friends, tell stories and care for them, imitating how they themselves are cared for. This strengthens vocabulary and allows children to experiment with new words. Familiar routines—such as putting a tiny cardigan on a teddy—provide structure and support independence as children try out being “parents” to their dolls.

Diversity & quality

The range of plush toys & dolls is vast: classic bears, whimsical creatures, dolls in different skin tones and warming plush toys that provide heat in winter. Choose items with high‑quality craftsmanship and toxin‑free materials. Natural fibres like cotton or wool are breathable and durable. For creative children, sets with outfits and doll accessories or furniture for a dollhouse encourage imaginative play.

Security & rituals

Many children develop rituals with their favourite plush toy: it travels with them, offers comfort when they are ill and is present during new experiences. These routines provide stability and help process change. Parents can support these rituals by including the toy in bedtime stories or letting it “watch” during tooth‑brushing. In this way, the plush toy becomes a silent supporter, giving courage and closeness.

Gift ideas & care

A plush toy is a timeless gift for a birth, birthday or Christmas. Handcrafted animals made from organic materials, produced in small workshops, are especially cherished. To keep it lovely, wash the toy regularly at low temperatures. Some models come with removable warm packs that can be gently heated. Such features make the gift even more versatile and ensure long‑lasting enjoyment.