Plush + soft toys

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114 products

Deer sister
Maileg
Deer sister Sale priceCHF 19.00
Hobbyhorse children's riding helmet
Kitten Chatons Mimi Gray
Maileg
Kitten Chatons Mimi Gray Sale priceCHF 29.00
Gantosaurus dinosaur in egg Medium Ocher
Gantosaurus dinosaur in egg small rose
Plush bunny Mini Light Powder
Teddy child
Maileg
Teddy child Sale priceCHF 19.00
Senger organic cuddly and warm animal deer large
Maileg mouse big brother with ski set
Plush puppy Yvette Off White
Kitten Miu Créme
Maileg
Kitten Miu Créme Sale priceCHF 29.00
Sleeping plush bunny small Powder
Easter egg with bunny Powder
NEW
Unicorn small
Maileg
Unicorn small Sale priceCHF 26.00
Hattie Bear teddy bear with light and music
Plush dog poodle Odette
Doll Rabbit Blue (GOTS)
kikadu
Doll Rabbit Blue (GOTS) Sale priceCHF 52.90
My first Teddy powder
Maileg
My first Teddy powder Sale priceCHF 39.00
Teddy Baby
Maileg
Teddy Baby Sale priceCHF 22.00
Easter egg with chick
Maileg
Easter egg with chick Sale priceCHF 42.00
Ride & Roll Airplane soft toy
Plush bunny Hattie with light and music Mist
40%
Bear family
by ASTRUP
Bear family Sale priceCHF 53.40 instead of Regular priceCHF 89.00
NEW
Weight plush toy monkey - 1.1 kg

Cuddly companions

Plush and soft toys often accompany children for many years. They offer comfort when the world feels big and become trusted companions at bedtime. Studies show that cuddly toys help children develop social and communication skills, manage anxiety and encourage imagination. A soft teddy or doll made from organic cotton is more than a toy—it is a friend who absorbs feelings and provides security.

Play & development

In pretend play with plush animals, children practise everyday situations and develop empathy. They talk to their soft friends, tell stories and care for them, imitating how they themselves are cared for. This strengthens vocabulary and allows children to experiment with new words. Familiar routines—such as putting a tiny cardigan on a teddy—provide structure and support independence as children try out being “parents” to their dolls.

Diversity & quality

The range of plush toys & dolls is vast: classic bears, whimsical creatures, dolls in different skin tones and warming plush toys that provide heat in winter. Choose items with high‑quality craftsmanship and toxin‑free materials. Natural fibres like cotton or wool are breathable and durable. For creative children, sets with outfits and doll accessories or furniture for a dollhouse encourage imaginative play.

Security & rituals

Many children develop rituals with their favourite plush toy: it travels with them, offers comfort when they are ill and is present during new experiences. These routines provide stability and help process change. Parents can support these rituals by including the toy in bedtime stories or letting it “watch” during tooth‑brushing. In this way, the plush toy becomes a silent supporter, giving courage and closeness.

Gift ideas & care

A plush toy is a timeless gift for a birth, birthday or Christmas. Handcrafted animals made from organic materials, produced in small workshops, are especially cherished. To keep it lovely, wash the toy regularly at low temperatures. Some models come with removable warm packs that can be gently heated. Such features make the gift even more versatile and ensure long‑lasting enjoyment.