Plush + soft toys

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101 products

Hobbyhorse BlondeHobbyhorse Blonde
by ASTRUP
Hobbyhorse Blonde Sale priceCHF 64.90
Sparky the fox play cushion dark orangeSparky the fox play cushion dark orange
Soft toy Ride & Roll Sea Clean Up BoatSoft toy Ride & Roll Sea Clean Up Boat
Senger organic cuddly and warm animal deer largeSenger organic cuddly and warm animal deer large
Maileg mouse big sisterMaileg mouse big sister
Maileg
Maileg mouse big sister Sale priceCHF 26.00
Maileg Deer sisterMaileg Deer sister
Maileg
Maileg Deer sister Sale priceCHF 19.00
Stuffed doll rabbit mustard yellow (GOTS)Stuffed doll rabbit mustard yellow (GOTS)
Tooth fairy rag dollTooth fairy rag doll
kikadu
Tooth fairy rag doll Sale priceCHF 49.90
Stuffed doll lionStuffed doll lion
kikadu
Stuffed doll lion Sale priceCHF 54.00
Pink rabbits rag doll (GOTS)Pink rabbits rag doll (GOTS)
Maileg Puppy Poodle Maileg
Plush dog poodle OdettePlush dog poodle Odette
Madeleine Fiola plush dogMadeleine Fiola plush dog
Maileg Plush bunny small mint
Plush dog MilouPlush dog Milou
Konges Sløjd
Plush dog Milou Sale priceCHF 53.00
Emmo cuddly toyEmmo cuddly toy
Stadtlandkind
Emmo cuddly toy Sale priceCHF 49.00
Maileg Plush Bunny Mini Light PowderMaileg Plush Bunny Mini Light Powder
Plush puppy Yvette Off WhitePlush puppy Yvette Off White
NEW
Berto Rabbit Mist plush bunnyBerto Rabbit Mist plush bunny
Hattie the bunny sleep aid with light and musicHattie the bunny sleep aid with light and music
Maileg Pixy size 1 girl no. 1Maileg Pixy size 1 girl no. 1
Silver horse armor for hobbyhorseSilver horse armor for hobbyhorse
Children's riding helmet for hobby horses
Maileg Easter egg with chickMaileg Easter egg with chick

Cuddly companions

Plush and soft toys often accompany children for many years. They offer comfort when the world feels big and become trusted companions at bedtime. Studies show that cute toys help children develop social and communication skills, manage anxiety and encourage imagination. A soft teddy or doll made from organic cotton is more than a toy—it is a friend who absorbs feelings and provides security.

Play & develop

In pretend play with plush animals, children practice everyday situations and develop empathy. They talk to their soft friends, tell stories and care for them, imitating how they themselves are cared for. This strengthens vocabulary and allows children to experiment with new words. Familiar routines—such as putting a tiny cardigan on a teddy—provide structure and support independence as children try out being “parents” to their dolls.

Diversity & quality

The range of plush toys & dolls is vast: classic bears, whimsical creatures, dolls in different skin tones and warming plush toys that provide heat in winter. Choose items with high‑quality craftsmanship and toxin‑free materials. Natural fibers like cotton or wool are breathable and durable. For creative children, sets with outfits and doll accessories or furniture for a dollhouse encourage imaginative play.

Security & rituals

Many children develop rituals with their favorite plush toy: it travels with them, offers comfort when they are ill and is present during new experiences. These routines provide stability and help process change. Parents can support these rituals by including the toy in bedtime stories or letting it “watch” during tooth‑brushing. In this way, the plush toy becomes a silent supporter, giving courage and closeness.

Gift ideas & care

A plush toy is a timeless gift for a birth, birthday or Christmas. Handcrafted animals made from organic materials, produced in small workshops, are especially cherished. To keep it lovely, wash the toy regularly at low temperatures. Some models come with removable warm packs that can be gently heated. Such features make the gift even more versatile and ensure long‑lasting enjoyment.