Plush + soft toys

Cuddly companions

Plush and soft toys often accompany children for many years. They offer comfort when the world feels big and become trusted companions at bedtime. Studies show that cuddly toys help children develop social and communication skills, manage anxiety and encourage imagination. A soft teddy or doll made from organic cotton is more than a toy—it is a friend who absorbs feelings and provides security.

Play & development

In pretend play with plush animals, children practise everyday situations and develop empathy. They talk to their soft friends, tell stories and care for them, imitating how they themselves are cared for. This strengthens vocabulary and allows children to experiment with new words. Familiar routines—such as putting a tiny cardigan on a teddy—provide structure and support independence as children try out being “parents” to their dolls.

Diversity & quality

The range of plush toys & dolls is vast: classic bears, whimsical creatures, dolls in different skin tones and warming plush toys that provide heat in winter. Choose items with high‑quality craftsmanship and toxin‑free materials. Natural fibres like cotton or wool are breathable and durable. For creative children, sets with outfits and doll accessories or furniture for a dollhouse encourage imaginative play.

Security & rituals

Many children develop rituals with their favourite plush toy: it travels with them, offers comfort when they are ill and is present during new experiences. These routines provide stability and help process change. Parents can support these rituals by including the toy in bedtime stories or letting it “watch” during tooth‑brushing. In this way, the plush toy becomes a silent supporter, giving courage and closeness.

Gift ideas & care

A plush toy is a timeless gift for a birth, birthday or Christmas. Handcrafted animals made from organic materials, produced in small workshops, are especially cherished. To keep it lovely, wash the toy regularly at low temperatures. Some models come with removable warm packs that can be gently heated. Such features make the gift even more versatile and ensure long‑lasting enjoyment.