Plush + soft toys

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114 products

Mägi rabbit 27 cm pyjamas
40%
Hirsch family
by ASTRUP
Hirsch family Sale priceCHF 55.74 instead of Regular priceCHF 92.90
Crochet stand-up doll, Buttercup the mouse, golden hour yellow
Large doll fawn pink (GOTS)
Gantosaurus Dino Large Dark Green
Gantosaurus Dino Large
Maileg
Gantosaurus Dino Large Sale priceCHF 77.00
Sold out
Hobbyhorse Obstacle Castle
Musical music box Big Friend Elephant Off White
NEW
Plush toy Berto Mommy & Me Rabbit Teddy Mist
Wooly teddy with pacifier holder light brown
Forest fairy
kikadu
Forest fairy Sale priceCHF 49.90
Senger organic cuddly and warming animal ice bar large
Pixy size 1 girl no. 1
Maileg
Pixy size 1 girl no. 1 Sale priceCHF 28.00
No Drama Lama (GOTS)
kikadu
No Drama Lama (GOTS) Sale priceCHF 39.90
Finley the elephant cuddly toy
Cuddly cushion llama
kikadu
Cuddly cushion llama Sale priceCHF 129.00
Baby cuddly doll angel
kikadu
Baby cuddly doll angel Sale priceCHF 35.90
Musical music box Big Friend Whale Grey
NEW
Weight plush toy monkey - 0.5 kg
NEW
Plush bunny with baby
by ASTRUP
Plush bunny with baby Sale priceCHF 69.90
Plush Bunny Baby Animals Brown
Plush dog Baby Animals Beige
Wooly plush bunny
Wooly Organic
Wooly plush bunny Sale priceCHF 33.90
Wooly cuddly teddy dark brown

Cuddly companions

Plush and soft toys often accompany children for many years. They offer comfort when the world feels big and become trusted companions at bedtime. Studies show that cuddly toys help children develop social and communication skills, manage anxiety and encourage imagination. A soft teddy or doll made from organic cotton is more than a toy—it is a friend who absorbs feelings and provides security.

Play & development

In pretend play with plush animals, children practise everyday situations and develop empathy. They talk to their soft friends, tell stories and care for them, imitating how they themselves are cared for. This strengthens vocabulary and allows children to experiment with new words. Familiar routines—such as putting a tiny cardigan on a teddy—provide structure and support independence as children try out being “parents” to their dolls.

Diversity & quality

The range of plush toys & dolls is vast: classic bears, whimsical creatures, dolls in different skin tones and warming plush toys that provide heat in winter. Choose items with high‑quality craftsmanship and toxin‑free materials. Natural fibres like cotton or wool are breathable and durable. For creative children, sets with outfits and doll accessories or furniture for a dollhouse encourage imaginative play.

Security & rituals

Many children develop rituals with their favourite plush toy: it travels with them, offers comfort when they are ill and is present during new experiences. These routines provide stability and help process change. Parents can support these rituals by including the toy in bedtime stories or letting it “watch” during tooth‑brushing. In this way, the plush toy becomes a silent supporter, giving courage and closeness.

Gift ideas & care

A plush toy is a timeless gift for a birth, birthday or Christmas. Handcrafted animals made from organic materials, produced in small workshops, are especially cherished. To keep it lovely, wash the toy regularly at low temperatures. Some models come with removable warm packs that can be gently heated. Such features make the gift even more versatile and ensure long‑lasting enjoyment.