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2173 products

Senger organic cuddly and warming toy bear large beige
Miniature mirror
Maileg
Miniature mirror Sale priceCHF 10.00
NEW
Maileg Mouse Kickboard Mint
Kitten Chatons Mimi Gray
Maileg
Kitten Chatons Mimi Gray Sale priceCHF 29.00
Nin's baby dark Grapat
Grapat
Nin's baby dark Grapat Sale priceCHF 19.00
Gordis: Doll Zélie
Minikane
Gordis: Doll Zélie Sale priceCHF 39.00
WRIGGLE Mat S, apricot pink, eucalyptus green
Hobbyhorse Star Greyish
Star Ball upcycled blue
HEVEA
Star Ball upcycled blue Sale priceCHF 21.80
Game Kawaii
Helvetiq
Game Kawaii Sale priceCHF 19.00
Knight's armor, silver
by ASTRUP
Knight's armor, silver Sale priceCHF 64.90
ROAM play mat M round, apricot/eucalyptus
Hobbyhorse children's riding helmet
Iron-on pictures bears
nuukk
Iron-on pictures bears Sale priceCHF 9.90
Coloring poster incl. brush Crazy Paint Lily
Coloring poster incl. brush Crazy Paint Kawaii
Alfie the Rubberduck
HEVEA
Alfie the Rubberduck Sale priceCHF 19.40
Craft set blue tit pair
Easter decorations, 5 pieces
Trauffer fir small
Trauffer
Trauffer fir small Sale priceCHF 21.00
Trauffer billy goat standing white
Trauffer goat large brown with bell
Trauffer Pony brown
Trauffer
Trauffer Pony brown Sale priceCHF 21.00
Trauffer calf eating Fribourg wooden animal

Sustainable play worlds

The perfect toy delights young and old and protects the environment. Our range includes products made from natural materials like wood, bamboo and organic cotton. These long‑lasting materials come from responsible sources and are free from harmful substances so they can be safely explored with the mouth. A wooden car or an organic cotton doll feels good and looks great in any playroom. Even after years the toys can be passed on to siblings or friends.

Movement & motor skills

Movement toys support motor development and are great fun. Balance boards, hopping animals or climbing elements train balance, coordination and strength while stimulating the imagination. For the youngest children, motor skills & activity toys offer many ways to sharpen the senses. Their simple forms don’t overwhelm but encourage independent exploration and learning. Soft Finkli provide good grip on smooth floors.

Creative & educational

Educational games foster logical thinking, concentration and language development. Puzzles, building blocks and construction sets invite experimentation and train fine motor skills. With our educational games, children can discover letters, numbers or colours through play. Building & construction opens up endless possibilities – simple parts become fascinating worlds. Along the way children learn to solve problems and think creatively.

Role play & imagination

When children slip into other roles they broaden their horizons. Whether as a cook, doctor or superhero, role‑play toys teach social skills, boost self-confidence and support language development. Costumes, soft toys and prams invite storytelling. A Nuggi for the doll, a Nuschis as a blanket – and the playroom turns into its own little world. These creative moments create lasting memories and promote emotional development.

Outdoor adventures

Playing outside strengthens body and mind. From throwing and catching games to sand toys and garden kitchens, our outdoor toys encourage movement in the fresh air. They are made from robust, weatherproof materials and withstand intensive use. Combined with a colourful Chleidli, a Müetzli and sunscreen, every outing becomes an adventure. Children experience nature with all their senses and discover how wonderful sustainable play can be.