Gray Label - minimalism for the little ones

Gray Label was founded in Amsterdam in 2011 with the desire to create children's fashion that doesn't stand out with bright colors or playful patterns, but instead impresses with its calm, simplicity and quality. Founder Emily Gray developed a collection that focuses on the essentials: minimalist children's clothing made from organic materials that is soft to the touch and functional at the same time. The muted colors and reduced cuts give the collections a modern, almost poetic expression that consciously sets itself apart from excess.

Timeless children's fashion made from organic cotton
Gray Label garments - from cuddly baby bodysuits to plain pants and sweatshirts - are made from GOTS-certified organic cotton. They are easy to mix and match and grow with your baby for a long time thanks to their loose cuts. Gray Label is a reliable choice, especially for parents looking for sustainable children's fashion with style. For children at nursery or school, the soft, robust quality offers optimum comfort without restricting freedom of movement.

Why Gray Label suits Stadtlandkind
At Stadtlandkind, we value brands that say great things with a quiet voice - like Gray Label. The high quality of the materials, the clear design language and the deliberate omission of superfluous elements perfectly reflect our values. Gray Label thinks along with us, from production to wearing comfort, and creates clothing that accompanies children in their natural beauty.

For school, playground and everyday life
Gray Label is also an ideal choice for schools or kindergartens: the simple cuts and durable fabrics ensure a long-lasting wardrobe that is also gentle on the skin and the environment.

Discover minimalist design with attitude
Find sustainable children's clothing from Gray Label now at Stadtlandkind - for everyone who loves clean lines, soft colors and conscious consumption.