Book Ting! How marketing seduces the world

Attention, advertising!
On the computer, smartphone or tablet, on TV, at the movies, in magazines, on posters, on the bus: images pop up everywhere, TV commercials and competitions run, posters and stickers hang. We are bombarded by marketing all day long and are sometimes even really haunted by it. But what distinguishes good advertising from bad? Why is one brand cool while another is sporty, chic or bland?

When Paul arrives at school with new sneakers, a discussion about trends and group affiliation, digital marketing, target groups, customer needs, filter bubbles and media literacy begins in the playground. The children learn that there is an idea behind every brand, why we like to be influenced by influencers and what marketing has in common with a sandwich.

Share some content to your customers about your products.