Book: Ting! How Marketing Seduces the World

*Ting! How Marketing Seduces the World* by Helvetiq explains to children in an entertaining way how advertising and brands work. Whether on a smartphone, on TV, on the bus, on billboards, or on social media: marketing is everywhere. When Paul shows up at school with new sneakers, an exciting discussion breaks out in the playground about trends, group identity, influencers, target audiences, customer needs, filter bubbles, and media literacy. The book explains in a child-friendly way why some brands seem cool, how advertising influences our decisions, and why it’s important to take a closer look. A clever, colorfully illustrated nonfiction book for children ages 8 and up that encourages them to critically examine advertising and better understand the world of marketing.