Livre Ting! FR

Attention, publicité !
Be it on our screens, our smartphones, on television, in magazines, on footwear, on the bus, in the street and even in our homes, publicity is everywhere. We are exposed to marketing and targeted by brands on a daily basis, without necessarily taking them into account. But what is it that distinguishes a good publicity from a bad one? Why is one brand "cool", while another is "sporty", "chic" or "conservative"? Comment sommes-nous influencés ?

Through the character of Paul and his new pair of baskets, this book explains to children what marketing is and reveals the techniques put in place by the brands to seduce us. Groupes cibles, besoins et envies des acheteurs, marketing numérique, tendances, influenceurs, bulle de filtres... The book provides clear explanations and discusses these notions in a fun way, giving children the keys to understanding the world that surrounds them.

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