Livre Ting! FR

*Ting! How Marketing Captivates the World* is a clear, fun, and up-to-date children’s book that helps readers understand advertising, brands, and the mechanics of marketing. Through the story of Paul and his new pair of sneakers, children discover how brands grab our attention, set trends, and influence our daily choices. Advertising on TV, on social media, on the street, on clothing, or in games: marketing is everywhere, often without us even realizing it. Target audiences, influencers, consumer needs, digital marketing, filter bubbles, and critical thinking are explained with humor and simplicity. A non-fiction book for children ages 8 and up to help them better understand the world of media and consumerism.