The children's fashion online shop Phunky.ch is integrated into Stadtlandkind.ch

Press Release 28.03.2018

The selection of innovative Swiss online shops founded and managed by mothers and entrepreneurs has increased considerably in recent years. Almost monthly one reads of new niche shops, which venture the step into the E-commerce ocean equipped with a profound feeling for exclusive brands, international trends and individuality.  

Also the online shop, stadtlandkind.ch from eastern Switzerland started its adventure in March 2013 with a manageable children's fashion range. Today, Switzerland's largest online concept store for families inspires with a selection of around 150 small and large brands - mainly from Europe.

After launching their own brands "KINDISH" and "Pirates & Ponies" last year, the team was mainly busy with relaunching their new mobile online shop. Now they surprise with their next coup. Stadtlandkind takes over the online shop "PHUNKY" as part of an asset deal after the takeover of the online shop "boutikids.ch/com" in French-speaking Switzerland in 2015 on 1 April, 2018.

The Zurich-based online shop for high-quality children's fashion and accessories, with its flair for exclusive brands and designers, has established a loyal clientele over the past 5 years. For various reasons, the crew decided to discontinue the online shop in its current form with around 50 brands. 

The three founders of Phunky are very happy that part of their trusted project and with it the Phunky DNA lives on with the integration into Stadtlandkind:

"With Stadtlandkind we have found the perfect partner who shares and continues our philosophy, values and love for high-quality children's fashion," says Laura Trost, co-founder of phunky.ch.

With this takeover, the St. Gallen start-up "Stadtlandkind" further strengthens its market presence in the Swiss market and thus offers its customers an even greater shopping experience with an even wider range of products. 

We are curious to see what other surprises the friendly team has in store for us.